Today’s era of digital connection requires more than just providing a good service to sell - you have to market it, too. Regardless of the type of business you run, a robust online presence can increase the awareness of your brand, grow your audience, engage customers, and assist you in increasing sales.
Having a website that resonates with your target audience is the doorway to all of this. Websites are usually the first point of contact between your business and your customers. A well-designed website can serve as an interface for delivering products and services and a lead-generation tool.
However, your visitors will likely shut down your site if it takes too long to load, has a confusing layout, or is not optimized for mobile devices - and will leave with a negative impression of your brand forever! Thankfully, a web designer can assist you in providing a smooth user experience while also looking good.
Still, a good website's components are not just visible to the bare eyes but overall users' experience. The days when a developer's primary concern was fitting a website into a single screen are long gone. With the introduction of various mobile devices, the requirement for a website that works flawlessly on all of them has become critical.
And with balancing search engine optimization (SEO) and graphic design as one of the most difficult aspects of modern website design, you need more than just any designer/developer. Unfortunately, too many businesses neglect this kind of user-experience issue on their websites, which costs them a lot of money in the long run. This doesn’t have to be your case hence why I’m sharing the biggest website misses’ businesses face and how to address them.
Out of Date Mobile Experience
As previously said, With the popularity of mobile devices on the rise, it's critical that customers can simply access your website while on the go, either on desktop/laptop screens and mobile hand-held devices as they voyage on the bus, in a meeting, or even at home. Furthermore, responsive web design eliminates the need to spend money building for each and every device on the market when one can suffice effectively.
Not SEO - Optimized
The importance of having a search engine optimized website in today's highly competitive online business world cannot be overstated. A good SEO website design provides online business owners with cost-effective options for optimizing their websites to become search engine friendly. On the other hand, SEO website design presents both an opportunity and a challenge. Obviously, every website owner wishes to rank in search engine results pages (SERPs). At the same time, they want an attractive website. The Holy Grail of web design is where SEO and SERP optimization meets to give high-quality experience, which is where many designers fail. If your ultimate objective is to optimize your website for organic search engine traffic, you'll want to make sure your designer builds with SEO in mind.
With the thought of a new website comes the desire to look cool and show off aesthetically pleasing designs – which is normal. However, your design should align with the messaging been passed across. Look at your website. Can your target audience identify you at a glance? Do the design cause distractions to onboarding reading? Your designer or developer must have a keen eye for these details as they can make or mar your online presence as well.